Chaos in competition among full-color LED display manufacturers
Full-color LED display manufacturers say that the industry is not easy to do, in fact, there are many aspects, but the most critical point is the confusion of market prices.
The larger manufacturers are those listed companies, and their energy is devoted to making some small-pitch LED display products. For one thing, the small-pitch products raise the barriers to entry. If you want to produce small-pitch LED displays, then It is necessary to have the material conditions for the production of small spacing. First of all, technically this condition, and the technology also needs the support of machinery and equipment. Some small manufacturers are trapped in not having much capital to purchase equipment, and the profit of small-pitch products can be profitable. To reach the height reached by ordinary products, this is their profit growth point. Some large listed companies will share this cup of pie, and there is not much time to make conventional products.
In addition, some midstream manufacturers have higher prices, but they are relatively low and not much lower than those of listed companies. Some midstream manufacturers have inventory. Listed companies can advance funds to do some projects, but these companies can’t do it. Now that labor costs are rising year by year, some midstream companies have a very difficult time. The increase in raw material costs (the price of raw materials purchased by the month is about 3-5 points higher than the price of raw materials purchased in cash) This has led to the middle and upper reaches of the LED display. The development of the enterprise encounters big problems. If the suppliers come to ask for money together, they will go bankrupt without too much money to advance. Only by raising the price of the product to increase the profit brought by the display product To maintain the difficult development of the enterprise, the price of such a manufacturer is higher.
There are also some manufacturers that specialize in wholesale. Wholesale may be equal to the price. No business man in this society can truly tell you from the heart that I sell this thing to you, and I don’t make a penny. I owe it to you, as long as a businessman tells it to anyone, no one will believe it. The raw materials they use can tell you here, but they only do wholesale and will not care about your after-sales service. Take the ph10 outdoor full-color screen as an example. LED lights are the key to large LED screens. In the cost of raw materials, they account for 50-60% of the cost. Which of the better lights in Shenzhen’s packaging factory has a relatively ordinary price. The price of the packaging factory is 300-800 yuan per square, and the driver IC is even more informative. Nowadays, the most popular in the market is to sell under the brand of a certain brand in Taiwan, but in fact the appearance is used. The same other unbranded ICs have the model of a certain Taiwanese brand written on them. This cost can also be saved. The article on the circuit board is probably the thickness of the wiring inside the circuit board. If the thickness does not meet the requirements, the screen will In the use process, the wires are interrupted. If there are fewer wires on a board, you can fly a few wires out and connect them outside. If there are more, the module is basically scrapped.
There is also the cable. You can take a closer look at all the manufacturers who do wholesale. They are basically copper-clad aluminum cables, and more aluminum cables. This kind of wire will heat up during use. If you don’t believe it, you can try it yourself. Click; there is also the cabinet. If you buy a small display, it doesn’t matter. If you buy a large-screen cabinet, it’s fine. Generally speaking, the thickness of the cabinet should be at least 1.2mm or 1.5mm. The industry uses a 0.8mm box, is it easy to deform? Think for yourself! The quality of the mask and the kit is the most direct thing is the mosaic of the mask, the deformation or even the crack of the kit. The quality of the glue does not have much impact on the price of the LED display. If you install the screen in a foreign project or close to a place with heavy humidity, you want to consider using steel for a mask screw. By the way, the market should not be obsessed with the LED light-emitting diodes of all-chips given by manufacturers, so I won’t say much here. Creuview insists on selecting stable brand materials, reliable product quality and stability to ensure long-term stable use by customers.
